Who should take the AD0-E202 exam

AD0-E202 exam has been designed for the following Target Audience:

• Conversion/optimization specialists
• Product owners and managers
• Business consultants
• UI analysts
• Business analysts
• Digital marketers
• Web analysts
• Data analysts
• Media/marketing analysts
• Digital analysts

There is a minimum skill set required before appearing for AD0-E202 exam:

• Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
• Has a basic understanding of how digital analytics is filtering/structuring data
• Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
• Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
• Has at least one year of Adobe Analytics hands-on experience
• Has an awareness of the integration of Adobe Analytics with other Adobe solutions

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How to Prepare For Adobe Analytics Business Practitioner ADO-E202 Exam

Preparation Guide for Adobe Analytics Business Practitioner ADO-E202 Exam

Introduction

Adobe certification is the swift, economical, and official way to demonstrate your skills using a range of industry-standard software packages, so it's probably a good investment. You don't need to have training in these tools before taking the exam, but it is extremely advisable to have proper experience of the required Adobe Tools. Adobe's certification exams are developed following industry-accepted standards to ensure validity and reliability. We work with industry experts to create our exams, which represent real-world requirements and objectives for the job roles we certify.

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

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