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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Lead Management | 24% | - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Users can be imported into Marketing Cloud Account Engagement
A) True
B) False
2. By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
A) Contact Accounts
B) Lead Accounts
C) Persons Accounts
3. What information cannot be displayed as a graph (line or bar) on the dashboard?
A) Prospects Created
B) Opportunities Lost
C) All Prospects
D) Conversions
E) Opportunities Created
4. Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
A) Email template with a form embedded into the HTML
B) Landing page with a form
C) Landing page with a form handler
D) Landing page without a form
5. Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
A) True
B) False
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: A,D | Question # 4 Answer: D | Question # 5 Answer: A |
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