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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Topic 2: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Topic 3: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Topic 4: Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Topic 5: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question 1
You are creating a job request template.
Which two confirmation email message fields can you modify? Each correct answer presents a complete solution.
A. Recipient
B. Sender
C. Subject
D. Body
Question 2
Which event can you configure to trigger an alert?
A. an overdue task
B. a deleted note
C. a downloaded file
D. an expired contract
Question 3
Which user role is specifically designed to provide the access privileges necessary for users who work with campaigns and projects?
A. Marketing Manager/VP
B. Administrator
C. Marketing Professiona
D. Designer
Question 4
Which item type should you use in Microsoft Dynamics Marketing when creating items that users will select from time slips?
A. Standard Item
B. Items/Services
C. Component Item
D. Taxable Item
Question 5
You recently acquired a comma-separated value (.csv) file that contains contact information for several hundred potential customers.
You need to create contacts for the potential customers in Microsoft Dynamics Marketing.
Which statement about creating client contacts in bulk is true?
A. You can create contacts in bulk only in the Marketing group.
B. Only Microsoft Dynamics Marketing Administrators can create contacts in bulk.
C. You can create contacts in bulk by importing them from XML files only. You must convert the .csv file before you can import it.
D. You can create contacts in the Client group in bulk by importing them directly from the .csv file.
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: A |






