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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

A) Send SMS
B) SQL Query Activity
C) Decision Split
D) Wait By Duration
E) Post to Facebook

2. A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

A) Create a suppression workflow for the unsubscribed accounts.
B) Import unsubscribes into a data extension, then update status with a query.
C) Create an automation triggered on unsubscribes from the other system.
D) Import unsubscribes with the appropriate status into All Subscribers.

3. How is Primary Key used?

A) Primary Key identifies a row or a field in a data extension as unique
B) Primary Key prevents data from being overwritten in a data extension
C) Primary Key is used when defining a Send Relationship
D) Primary Key is the unique value to identify a subscriber

4. Which one in NOT an offline tactic for capture email addresses?

A) Surveys at the counter
B) Acquiring email for loyalty programs in store
C) Acquisition associated with a receipt or ticket delivery
D) Request email during checkout
E) Inbound Sales calls

5. A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A) Provide and opt-in checkbox on the mobile app registration form
B) Search Facebook fans' profiles for mail addresses
C) Promote content on social channels that requests an email address
D) Send unsolicited requests on Twitter to sign up for email

Solutions: