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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Explain the components and use cases of an automation rule - Define the capabilities of a completion action - Define the capabilities of page actions - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule |
| Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
New feature alerts can be found at the top of the dashboard.
- A. True
- B. False
Correct Answer: A 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
How can you preview/test matches for automation rules before you run them?
- A. Create a list and see how many prospects are affected.
- B. Run the automation rule to see how many matches there are.
- C. Use the automation preview option.
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
- A. When prospects are added to a static list.
- B. When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.
- C. When a profile is associated with the prospects.
- D. When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.
Correct Answer: B,D 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
How can an admin find the number of mailable prospects in their database?
- A. View the sync queue
- B. Navigate to the overview section
- C. Navigate to the prospect list and select "Mailable Prospects"
- D. View all Segmentation lists
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
How many times does a segmentation rule run?
- A. Continuously, whenever new prospects are created.
- B. Up to five times., as long as the user enables the repeat setting.
- C. Once, as soon as the user completes the rule creation process.
- D. As many times as the user specifies when they create the rule.
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
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