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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Average order value
B) Total revenue
C) Visits to Purchase
D) Conversion rate

2. How is an ad's Clickthrough rate calculated?

A) It's the total number of clicks an ad receives from the Google Content Network.
B) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
C) It's the number of clicks an ad receives divided by the cost of each click.
D) It's the number of clicks an ad receives divided by the number of impressions.

3. You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?

A) Referrers
B) URL destination goal
C) Time on site goal
D) Pages per visit

4. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On her index page
B) On her home page
C) On every page of her website
D) On her Google Analytics destination URL

5. Which of the following labels allows you to track conversions for the readers of a certain webpage?

A) Leads
B) View of a key page
C) Other
D) Sign-ups

Solutions: