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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Target Markets & Customer Needs | 25% | - Industry applications of SPSS
|
| Topic 2: SPSS Product Portfolio Overview | 25% | - SPSS solutions and capabilities
|
| Topic 3: Selling & Licensing Fundamentals | 20% | - IBM licensing models and support offerings
|
| Topic 4: Solution Positioning & Differentiation | 30% | - Competitive positioning of SPSS solutions
|
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Question 1
Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?
A. SPSS Data Collection
B. SPSS Collaboration and Deployment Services
C. SPSS Statistics
D. SPSS Decision Management
Question 2
Which organization is the best prospect for SPSS Statistics?
A. A research group looking to craft multi-channel surveys.
B. A retail chain looking to build predictive models.
C. A government institution looking to validate policy assumptions.
D. An insurance company looking for new ways to retain profitable customers.
Question 3
Which characteristic of SPSS Modeler appeals more to power data mining experts?
A. SPSS Statistics integration
B. Automated modeling
C. Automated data preparation
D. No programming needed
Question 4
An enterprise customer wants to generate scores on demand. Which feature in SPSS Collaboration and Deployment Services best meets their needs?
A. Custom dialog publication
B. Real time scoring service
C. Message-based notification
D. Job parameters
Question 5
What is NOT a major competitive differentiator in the value proposition of SPSS Decision Management?
A. Publishing analytical reports
B. Real time scoring service
C. Web-based framework
D. Centralized analytical content repository
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: D |






