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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?

A) It should be checked in Data Stream A
B) It should be checked in Data Stream B
C) It should not be checked in any of the three Data Streams.
D) It should be checked in Data Stream C

2. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

A) All mapped Measurements for a given row have values equal to zero
B) The file does not contain any measurements (dimension only)
C) The source file does not contain the media Buy entity
D) Main entity is not mapped

3. Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

A) Performance
B) Scalability
C) Ease of setup
D) Ease of maintenance

4. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) No mappable measurements - all measurements are calculated
B) Pacing - daily rows are being created for every lead and opportunity keys
C) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
D) The data is stored at the workspace level.

5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" + Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

A) Confirmed Interest
B) Interest & Registered
C) Registered
D) Confirmed Interest & Registered
E) Interest

Solutions: