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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
B) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
C) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
D) Recognize employees who submit the largest number of innovative ideas in company media.

2. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In aggregating and interpreting the behavior and communication channels for its relevant audiences
B) To demonstrate to leaders that the communication manager uses best practices
C) In placing an economic value on its communication output
D) In aggregating and evaluating the reach and visibility of its communication output

3. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) Absolutely! You can count on my vote on election day as a thank you for giving me this work.
B) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
C) I am not planning on voting in this election.
D) Absolutely! I believe in your platform and know you will be a great representative for our city.

4. In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:

A) describing the steps the organization is taking to address the situation now and in the future.
B) placing the responsibility for the crisis on the appropriate party.
C) communicating the facts that are currently available.
D) indicating what the authorities are doing to address the crisis.

5. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) A random sampling of the managers be interviewed.
B) Only the managers who will not be laid off be interviewed.
C) Interviews be conducted after layoffs have occurred.
D) Volunteers from the entire group be solicited for interviews.

Solutions: