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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A. Tracking Data Extract file transfer
B. Campaign Email Tracking Report
C. Datorama pivot Table

Question 2

Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A. List Unsubscribe header
B. Universal Unsubscribe
C. Profile Center Unsubscribe

Question 3

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?

A. Email Sends by User
B. Recent Email Send Summary
C. Email Performance by Domain

Question 4

NorthernTrail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A. Implement an SAP with Private Domain and a Dedicated IP.
B. Request three Dedicated IPs to spread out the sending volume.
C. Request a Private Domain to leverage SPF and DKIM authentication.

Question 5

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A. Broaden segmentation criteria to reach more diverse audiences.
B. Scale back sending for specific ISPs until the issue subsides.
C. Increase the frequency of email sending to boost engagement.

Solutions: