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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Management Foundations | - Category management principles and framework
|
| Topic 2: Data and Analytics | - Retail and shopper data analysis
|
| Topic 3: Category Strategy Development | - Strategic category planning
|
| Topic 4: Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Topic 5: Execution and Business Planning | - Category execution and collaboration
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000
- A. 75%
- B. 67%
- C. $4,000,000
- D. $2,000,000
Correct Answer: B 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
What are the three steps of Rolfe's Reflective Model for storytelling?
- A. 'What If?', 'Why Not?', and 'What's Next?'
- B. 'Why?', 'How?', and 'What Next?'
- C. 'Who?', 'What Happened?', and 'What Now?'
- D. 'What?', 'So What?', and 'Now What?'
Correct Answer: D 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
Which phase of analytics uses past data and models to estimate what's likely to happen next?
- A. Predictive
- B. Generative
- C. Prescriptive
- D. Descriptive
Correct Answer: A 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
How many units do we need to sell at $16 to Break-Even on Gross Profit?
- A. 600
- B. 300
- C. 125
- D. 100
Correct Answer: B 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
What does Shrink % measure in inventory management?
- A. The percentage of profit generated from promotional activities.
- B. The percentage of inventory replenished to maintain stock levels.
- C. The percentage of inventory sold during a specific time period.
- D. The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
Correct Answer: D 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
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